12/11/2023 0 Comments Chicago jing gao hefei![]() ![]() It’s certainly helped me reclaim my own power. There’s something radically humanizing in that. It’s one person’s recipes, one person’s vision, and one person’s story. We aren’t concerned with what people think our products are supposed to taste or look like-our flavors are personal. Fly By Jing is unapologetic in its flavor and point of view. I no longer take on the burden of defending myself, my people, and my culture to people who hold distorted ideas about what we should be. The work we do still results in challenging the status quo, but the way we go about it now is different. These days, I think about it a little differently. I think if you asked me a year ago, I would have agreed that I was on a mission to challenge these racist and xenophobic standards in food culture, but also more widely in the West. Gao: The context is the undervaluing of food, but the impact is undervaluing Chinese people and culture. Why was it important to you to challenge existing biased perceptions on a grand scale, and how is Fly By Jing doing that? At Fly By Jing, we like to say that our sauces are not “traditional,” but personal.īastian: You talked about how Chinese food tends to be undervalued in the West. We must embrace that and allow people, whether it’s a grandmother in China or her granddaughter in America, to express and define their own experiences of that cuisine. People who are passionate about their cultures and the foods that they make are what breathe new life into our traditions. The most exciting part about Chengdu’s food culture is how it is always changing. Gao: In my opinion, with every cuisine, the only way that it can thrive is if it evolves. We have big goals to become the first modern, high-quality, mainstream Chinese food brand and we’re just getting started on that journey.īastian: How does food play a role in keeping traditions alive and in pushing cultures forward? Each turn in the road led me to Fly By Jing-which by far has been my biggest challenge yet. For me, it’s when I feel comfortable that I know it’s time to make a change. Loop is the open research network that increases the discoverability and impact of researchers and their work. I saw my corporate career as the place for me to learn as much as I could in preparation for eventually making the jump to my own venture. Gao: I always knew I wanted to start my own business. ![]() How do you know when it’s time for a pivot, and what have you learned from making major changes more than once? In addition to building the processes that allows her to automate her business while on the road, Jing enjoys spending her time helping sellers of all sizes overcome some of the common pitfalls when launching their own brands through the eCommerce marketplaces.Bastian: You’ve taken several big career leaps, leaving your corporate career to start a restaurant, leaving that restaurant to start a pop-up dinner series, and pivoting that into a spice and condiment company. Currently, she has several hundred unique private label products and thousands of customers both on and off Amazon. (Hefei city: 100 kPa) and a sub-atmospheric pressure (Lhasa city: 64 kPa). She created her first brand that eclipsed over one million in sales within the first ten months using the products sourced from her trip. Peng Gaos 39 research works with 690 citations and 4,651 reads, including. Currently, Jing Gao works as a Project Director at Nafmii. Since then Jing has changed 2 companies and 2 roles. More recently, Jing flew to China and spent two months visiting various factories looking for suppliers who could deliver both exceptional quality and aggressive pricing for her new private label products. According to ZoomInfo records, Jing Gaos professional experience began in 2012. She is also the founder of two multimillion-dollar eCommerce businesses with experience in the toys, home, clothing, and shoes categories. Jing Gao has been an eCommerce entrepreneur since 2009 and is the President of Outsourced Import, which is a full-service agency helping sellers’ source, inspect, and ship their private label products to the United States.
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